It is a grueling schedule: up before dawn, each day begins with a sunrise shoot, an hour and a half of personal training for the models, and workshops for the photographers. The day continues into an evening shoot at sunset, a nightly critique by Rolando and Holley, and the awarding of prizes based on which team produced the best images that day – prizes including the chance to shoot on a 120ft luxury super- yacht, or a spread in UMM magazine. At the end of the series the Grand Prize will be awarded – the chance to showcase their work in a feature spread and have it seen by millions.
Spread throughout the day are numerous ‘confessionals’, where individual cast members open up and talk about their hopes, dreams, and fears – and of course dish dirt on the other contestants! The photographers and assistants are teamed together for the entire show, but rotate through the models each day; to be sure there will be some ‘favorites’, but both models and photographers must learn to work together to produce excellent images regardless of the challenges they face.
Centerfold is a ‘behind-the- scenes’ experience; the viewers will see every element and go behind every door, and learn what it takes to reach the top in this highly-competitive business. From the training the models must endure to reach physical perfection, to the skills and equipment required by the photographers, to the incredible make up and hair that transforms the models before each shoot, to the secret world of advanced photo retouching and manipulation that creates the images seen online and in print the world over, no stone is left unturned. The show will challenge the discipline of all involved, and in the end conclusively show that being a pretty model or a skilled photographer is not enough to win: it is the ability to learn and grow that separates the winners from everyone else…
Each CENTERFOLD series is conceived and created to appeal to consumers globally, and is structured from concept through completion to be a platform that maximises sponsor and advertiser appeal, participation, profile and revenues across multiple media formats. A broad array of distribution, sponsorship and participation opportunities are available.